"SEO" abbreviates to Search Engine Optimization. In simple terms, it is the technique used by bloggers or web page developers to increase the web traffic by topping the search results in the search engine. It is an integral part of digital marketing where the team specifically works to achieve maximum traffic to your web page. Results displayed in the search result other than the paid results are known as 'organic' or ‘natural’ results. These results are one hundred percent based on their merit.
It is estimated that the first result displayed in the Google search result page, receives about 20% of the total clicks. Each click depending upon the web page is equivalent to money and the blogger receives money depending upon the number of visitors. The greater the number of visitors, the greater you earn. So, web traffic is really a big deal and digital marketers help you in that arena.
Search engines receive over millions of web pages. They filter them out according to the keyword typed in the search bar and depending upon the quality of the content. There are various SEO tools like back linking, keyword highlighting, plagiarism checker and many more that will boost your standings in the search engine.
There is an entire team of digital marketers who invent, develop, and execute plans that act as catalysts in the development of your web page. They not only generate ideas, but they also advertise your page by either linking it in other web pages or by advertising them with the help of web cookies. Your web page will be advertised and improvised across various platforms which in turn will earn you more traffic.
Though paid results secure the first place in terms of visibility, research has found out that organic results are of higher quality when compared to paid results. This is mainly because the organic results are hand-picked by the search engine itself and hence it is more relatable, it is from the best source and plagiarism free. Thus, as long as your web page is 100% creative and interesting, there is no need to worry about its development.