Using Google Business Profile (formerly known as Google My Business) you can manage how your business shows locally up across Google products like search and maps. If you run a business that helps to serve customers at some locations or particular locations, or we can say your clients or customers within a designated service area, your business of Google can help people to locate and find you.

Google Business Profile is a free-of-cost marketing tool provided by Google itself. When you create an account of Google business profile and update all the information like Title, description, images, posts, working hours, etc, your GBP or GMB starts getting ranking on Google Maps or searches. 

There are many businesses types who are eligible for GBP/GMB. This also includes those without a physical location address or we can say business that sell products using their website as you can connect the website easily with your profile. Also, you can connect phone numbers so anywhere a customer or client can connect with you.

=> What you should avoid on Google Business Profile (Spam Free Method)
Removing your profile from the dashboard is a very critical thing as you will lose all the reviews that you have earned. Creating another profile with the same business name and location is also dangerous for your business. Using keywords in your update posts every time. Using marketing purpose images on posts and images updated areas.

All above mentioned activities can harm your profile so always keep safe yourself. 

How to increase your Google Business Profile or GMB Ranking?
Always try to focus on giving information instead of promoting something on your profile. Always post relevant quality images and posts which help users on maps or search engines to find your profile easily and also it increase the ranking of website. Providing information is the key to success.

Don't over-update the profile 2 to 3 times a day. You can create SEO friendly backlinks to your profile (link you can find easily on a map by searching your business name). More good backlinks help to generate more good ranking of your GMB profile. 

If you want to know more then contact us or leave a comment below. Our expert will connect with you. Hope you have understood about "how Google business profile works".